By: IPP Bureau
Last updated : September 26, 2021 7:17 pm
The company plans to launch its exclusive e-pharmacy and telemedicine services in India by December 2021
MedleyMed, a subsidiary of Athena Global Technologies has entered the U.S. and other global markets with a suite of digital health solutions for both pharmacy businesses and patient care. The company which is present in the niche segment is also expanding its operations within India and has plans to launch its exclusive e-pharmacy and telemedicine services by the end of 2021 and offline pharmacy presence through a franchisee network under MedleyMed brand.
MedleyMed offers end-to-end digital health products and solutions, keeping in mind the digital requirements of every stakeholder in the pharma and healthcare ecosystem. It provides varied solutions that are customisable to any specific content and workflow and plug and play solutions that can integrate with existing software, thus providing superior customer–patient engagement.
Announcing the business expansion plans of MedleyMed, M. Satish, Managing Director, Athena Global Technologies and MedleyMed said, “Globally, Covid-19 has facilitated and accelerated a massive uptake of digital health solutions and the healthcare providers and consumers continue to view digital solutions as an important modality for their future care needs. With an existing suite of business offerings in B2B and B2C healthcare platforms, we see great potential in the global market and have decided to expand our business operations.”
“MedleyMed’s advantages include flexibility in its business model- deployed as SaaS, PaaS, license, white-label or OEM - and the ability to do needed customisation to the existing platform to fit US market and customer needs,” he further added.
Since the outbreak of Covid-19 globally the demand for digital healthcare products and solutions has increased tremendously. Primarily, there are three entry points: Direct to Consumer (retail health and wellness), Direct to Patient (care management), Direct to Employee (some combination of the other two). All three are growing rapidly during Covid-19 and it is in these markets that MedleyMed has found opportunities. To tap into this potential business opportunity, Athena Global Technologies, the parent company of MedleyMed, took the strategic decision of strengthening the business operations of its subsidiary MedleyMed, by setting its footprint in the US and other countries.