By: IPP Bureau
Last updated : August 21, 2026 5:04 pm
MoU to support nutrition awareness, wellness and performance initiatives for para-athletes through seminars, workshops, athlete engagement and digital campaigns
Atomy Enterprise India Private Limited has signed a Memorandum of Understanding (MoU) with the Paralympic Committee of India (PCI) to become the Official Nutrition and Wellness Partner for Paralympic sports in India.
Under the partnership, Atomy India and PCI will collaborate on nutrition, health and wellness awareness programmes for para-athletes, including seminars, workshops, athlete interactions, community engagement initiatives and digital awareness campaigns.
Atomy India will provide nutritional product support, resources and event assistance, while PCI will facilitate participation from para-athletes, coaches and subject-matter experts.
Speaking at the MoU signing, Dr. SI (Abraham Lee), MD & CEO, Atomy India, said, "This collaboration with the Paralympic Committee of India is a meaningful step in that direction."
He also shared that a recent ligament injury had given him a deeper understanding of the challenges associated with impaired health and mobility and increased his appreciation of the determination of Paralympic athletes.
Devendra Jhajharia, President, Paralympic Committee of India, said, “The Paralympic movement in India is built on the extraordinary determination, discipline and resilience of our athletes. Their journey demands not only sporting excellence but also sustained attention to health, wellness, nutrition and overall well-being, which are important foundations for enhancing performance."
He added, "This partnership provides an opportunity to create meaningful initiatives around nutrition awareness, athlete engagement, wellness and performance enhancement, while also strengthening the ecosystem that supports our para-athletes."
The partnership expands Atomy's involvement in sports nutrition and wellness initiatives. In South Korea, the company, along with Kolmar BNH, has a three-year sponsorship agreement with the Korean national badminton team, running until February 2029.
Atomy's flagship product HemoHIM is also certified under the Informed Choice anti-doping programme.