By: IPP Bureau
Last updated : July 29, 2026 11:12 am
MedTech company reinforces focus on rehabilitation, mobility and neurotechnology with 'Move. Feel. Live.' brand philosophy
Motorica, a MedTech company specialising in assistive technologies and medical cybernetics, has unveiled a new brand identity as it broadens its focus from upper limb prosthetics to an integrated ecosystem supporting rehabilitation, mobility and everyday living.
Founded in 2015, the company has expanded its portfolio beyond prosthetic devices to include wheelchairs, neurotechnology solutions, adaptive clothing and related support services. According to the company, the rebranding reflects its evolution into a comprehensive assistive care provider while strengthening communication with users, healthcare professionals and partners.
The refreshed identity is centred on the brand philosophy 'Move. Feel. Live.', which represents the company's vision of combining technology with human-centred care. The new visual identity draws inspiration from biomechanics and natural movement, with an emphasis on accessibility, usability and real-world functionality.
Commenting on the development, Ruslan Babintsev, CEO, Motorica India, said, "This strategic rebrand marks an important stage in Motorica's evolution as we transition from developing standalone devices to building an ecosystem that accompanies and supports people throughout their journey with our products and across different aspects of everyday life.”
Highlighting the opportunities in India, Kavinder Beniwal, Chief Operating Officer, Motorica India, said, "Motorica's strategic evolution aligns strongly with this direction, and we look forward to deepening clinical collaborations, expanding access, and contributing to the advancement of assistive care in the Indian market."
Motorica said it has delivered more than 11,000 prosthetic devices across 15 countries and has built a portfolio of over 60 assistive technology solutions. The company also claims a 40 per cent share of the Russian upper limb prosthetics market and is expanding its footprint in India.