Allergan Aesthetics, an AbbVie company, is overhauling its customer loyalty program with a sharper focus on simpler savings, clearer benefits and new rewards aimed at helping aesthetics practices grow.

 

The company announced updates to Allergan Partner Privileges (APP), its portfolio-wide customer loyalty program, saying the changes were driven by customer feedback and the evolving needs of modern aesthetics practices.

 

"The needs of today's aesthetics practices continue to evolve, and so should the programs designed to support them," said Nicole Mowad-Nassar, Senior Vice President, AbbVie and President, Global Allergan Aesthetics. 

 

"Our customers told us they wanted greater simplicity, more transparency and rewards that better reflect the way they operate and grow their businesses. We've invested in these program updates to create even more opportunities for our customers to realize the value of partnering with Allergan Aesthetics."

 

The revamped APP program is designed to make it easier for practices to understand their benefits and unlock savings.