By: IPP Bureau
Last updated : May 18, 2026 5:47 am
Company enters women’s personal grooming segment while strengthening pain management portfolio with herbal Ortho Oil
Amrutanjan Healthcare has announced a strategic expansion of its consumer wellness portfolio with the launch of the Comfy razor range and Amrutanjan Ortho Oil, marking its entry into the fast-growing personal grooming category while reinforcing its legacy presence in pain management.
With over a century-long heritage in pain relief solutions, the company is now broadening its focus toward everyday wellness products aimed at improving comfort, confidence, and accessibility for consumers.
At the center of the expansion is Comfy, a women-focused personal care brand built around the promise of “Power to be you.” The brand seeks to address a significant gap in the Indian grooming market, where many women continue to rely on men’s razors due to limited affordable products designed specifically for them.
The newly launched range includes Close & Clean, priced at Rs. 20 and positioned among the most affordable women’s razors in India, and Silky Smooth, a mass-premium variant priced at Rs. 50 — nearly half the cost of several comparable offerings currently available in the market.
The company said the products are designed to offer a smooth and comfortable grooming experience while making quality personal care more accessible to a wider consumer base.
To ensure product quality and performance, all razors in the Comfy range are being sourced from Dorco, the South Korean razor manufacturer known globally for its grooming products.
Alongside its entry into personal grooming, Amrutanjan has also strengthened its core pain management portfolio with the launch of Amrutanjan Ortho Oil, a specially formulated solution aimed at relieving body pain, muscle stiffness, and joint discomfort.
The company said the product is developed using a blend of herbal ingredients and is backed by clinical studies demonstrating noticeable pain reduction with regular use. The offering is targeted particularly at consumers in the 45–60 age group, a demographic increasingly affected by lifestyle-related aches, ageing, and stress-induced discomfort.
Commenting on the expansion, S. Sambhu Prasad said, “At Amrutanjan, we are expanding beyond pain management to build a broader portfolio of trusted everyday wellness products. With launches like Comfy razors and Amrutanjan Ortho Oil, we aim to deliver accessible, high-quality products that help consumers move better, feel confident, and live comfortably every day.”