Fredun Pharmaceuticals acquires pet care brand Furlicks from USV and Wellbeing Nutrition

This decision unlocks the opportunity to scale FPL’s established expertise in product development, manufacturing, and supply chain logistics directly into the pet-care industry

Fredun Pharmaceuticals Limited (FPL) has acquired Furlicks, an innovative pet-wellness brand specializing in convenient, easy-to-administer oral strips for pets. Previously owned by USV & Wellbeing Nutrition, Furlicks brings unique product innovation and a deep understanding of consumer needs into the FPL Group.

This decision unlocks the opportunity to scale FPL’s established expertise in product development, manufacturing, and supply chain logistics directly into the pet-care industry.

As pet care shifts toward preventive health, this acquisition arrives at a moment when owners are more informed and increasingly willing to invest in premium nutrition and specialized products.

Furlicks addresses this gap by replacing clunky, traditional pet supplements with fast-acting oral strips. With an established portfolio covering everything from gut health and joint care to anxiety relief and multivitamins, Furlicks has the ideal launchpad to scale into new categories and debut next-generation products.

Speaking on the acquisition, Fredun Medhora, MD & CFO, Fredun Pharmaceuticals Ltd. stated, "Furlicks marks a bold new chapter in FPL's journey into pet wellness. We see Furlicks as more than an addition to our portfolio- it is a differentiated platform with the potential to build a significant pet-wellness business.

“By combining Furlicks' innovation and consumer-first approach with FPL's manufacturing capabilities, scale and execution strength, we aim to make quality pet care more accessible to millions of pet parents across India.

“Our focus is to scale Furlicks while preserving what makes the brand special: its innovation, simplicity and deep understanding of pet parents. With FPL's resources and capabilities behind it, we see a strong opportunity to take what Furlicks has built to the next level and create India's first comprehensive pet-wellness platform."