By: IPP Bureau
Last updated : October 07, 2025 6:07 pm
IMCD engaged with manufacturers, formulators, and brand leaders, offering valuable insights into evolving consumer trends
IMCD Group a global leader in the distribution and formulation of specialty chemicals and ingredients, showcased its latest innovations in beauty and personal care at In-Cosmetics Latin America 2025, held on 23–24 September in São Paulo, Brazil.
For this year’s edition, IMCD introduced the Radiating Vitality concept—a celebration of timeless beauty inspired by longevity. At its interactive booth, attendees explored exclusive prototype formulations developed at IMCD’s Application Laboratory in São Paulo, reflecting the Company’s commitment to science-driven, sustainable innovation.
Among the highlights was the launch of a Hair Styling Station, where visitors experienced firsthand the textures, performance, and sensorial benefits of advanced hair care prototypes. A total of 18 innovative formulations were featured, each showcasing multifunctional ingredients and trend-aligned solutions.
Throughout the two-day event, IMCD engaged with manufacturers, formulators, and brand leaders, offering valuable insights into evolving consumer trends and demonstrating how its diverse portfolio aligns with growing demands for sustainable, science-based beauty solutions.
Wiron Viana, Director of the Beauty & Personal Care Business Unit at IMCD Brazil, stated: “Our portfolio for this edition brought together high-performance actives such as vegan collagen peptides, botanical bioactives, and multifunctional texture systems that support the creation of effective and sensorially unique formulations. We aim to help our customers and partners accelerate innovation across key categories like skincare, haircare, and makeup, with science and sustainability as our guiding principles.”