Global consumer health major Kenvue is making a bold play for the future of skin and hair care, unveiling a wave of new science, products, and clinical research at one of dermatology’s biggest global stages.

 

At the 2026 American Academy of Dermatology Annual Meeting in Denver, flagship brands Neutrogena, Aveeno and Rogaine will roll out cutting-edge innovations backed by 20 research abstracts—signalling an aggressive push to tackle the most pressing consumer concerns in beauty and skin health.

 

The showcase, running March 27–31, puts a spotlight on everything from fine lines to daily sun protection, with a clear message: science-led skincare is no longer optional—it’s expected. Across presentations and immersive onsite experiences, the brands will highlight new clinical findings, upgraded formulations, and next-generation solutions aimed at hydration, healthy aging, UV defense, and hair maintenance.

 

"We are contributing to an industry-wide reimagining of the beauty aisle by creating accessible, effective formulas that are backed by science and co-designed by dermatologists and trichologists," said Dr. Michelle Bateson, Vice President and Head of North America Research and Development at Kenvue. 

 

"Healthcare providers are the most trusted source for personal care advice, and our research demonstrates how blending clinical data with cultural relevance to address everyday skin health and beauty challenges is the key to forging trust and connection with healthcare providers and consumers."

 

Beyond the data, Kenvue is turning the conference floor into a hub of expert-driven conversation. Theater talks, panel discussions with leading voices in dermatology, and a dedicated Resident’s Corner aim to engage both seasoned clinicians and the next generation of specialists.

 

One trend stands out: prevention is driving demand. With nearly eight in ten consumers using skincare to support healthy aging, the pressure is on brands to deliver results that go beyond promises. New Neutrogena innovations are stepping directly into that space, targeting UV-induced damage and reinforcing the growing role of Vitamin C in protecting and preserving skin health.

 

As competition intensifies in the beauty aisle, Kenvue’s latest move positions its powerhouse brands at the center of a rapidly evolving, science-first skincare era.