By: IPP Bureau
Last updated : November 16, 2025 6:49 pm
The new shadow roll-on delivers strong on-shelf presence with its modern rounded-base design
Amcor, a global leader in responsible packaging solutions, has expanded its portfolio of standard roll-ons with the introduction of a new lightweight design that enhances branding potential and consumer appeal in the beauty sector.
The new shadow roll-on delivers strong on-shelf presence with its modern rounded-base design, while offering brands extensive customization opportunities through a broad color palette and generous labelling area. The format ensures practicality and ease of use for consumers, and its lightweight yet durable construction provides robust product protection and prevents leakages.
“Packaging solutions for the beauty sector must balance aesthetics, functionality and improved sustainability. The Shadow roll-on demonstrates our expertise in developing robust solutions that can be easily adapted in line with the latest consumer trends,” said Lara Alemany, Product Line Director, Amcor Global Rigid Packaging Solutions. “With our extensive manufacturing footprint and ability to support both large and small production volumes, we are ideally positioned to serve customers throughout Europe.”
The Shadow roll-on is among the lightest in Amcor’s range, reducing the overall amount of plastic required in manufacturing. Both the bottle and cap can incorporate up to 60 percent post-consumer recycled plastic, supporting brands’ sustainability goals. The polyethylene bottle and polypropylene closure are fully recycle-ready and can be recycled where appropriate infrastructure exists.
Amcor currently offers nearly 40 deodorant packaging solutions designed to meet diverse market needs, including a broad selection of sticks and roll-ons ranging from 10 ml to 100 ml.