By: IPP Bureau
Last updated : September 03, 2026 7:58 am
Through the Knowtrition campaign, Haleon aims to strengthen health and nutrition literacy while encouraging consumers to take a more proactive approach to their everyday health and wellbeing
As India observes National Nutrition Week from September 1 to 7, Haleon’s multivitamin brand Centrum has launched its ‘Knowtrition’ campaign, aimed at helping consumers better understand micronutrient sufficiency and make informed choices for everyday health.
The campaign seeks to draw attention to common symptoms such as fatigue, low energy, weakened immunity, muscle weakness and brittle nails, which may sometimes be associated with micronutrient deficiencies but often go unrecognised.
As part of the initiative, Centrum has set up dedicated Knowtrition kiosks offering consumers access to Vitastiq assessments, a non-invasive screening tool that provides an indicative overview of potential micronutrient gaps.
The assessments offer insights across essential vitamins and minerals, along with information on their dietary sources. Qualified nutritionists and health experts at the kiosks will help consumers interpret their assessment results and understand their nutritional requirements.
Deepali Agarwal, Head – Wellness & OTC, Haleon ISC, said, "India is unstoppable and micronutrient deficiencies should not pose impediments in this progress. Bringing in National Nutrition Week, we continue to nurture a class of health-literate and aware consumers, who take proactive measures to enhance their quality of life. What we eat might not be ensuring sufficient levels of essential minerals and vitamins that quietly support daily function and wellbeing.”
Beyond assessments, the kiosks will serve as consumer education platforms, using interactive experiences and expert-led guidance to explain the role of multivitamins and micronutrients in supporting energy, immunity and overall body function.
Centrum said the initiative is designed to move consumers from awareness to action by providing access to personalised nutrition insights and expert guidance. The company also stressed that the assessments provide indicative nutritional insights, and that specific health concerns, symptoms or medical conditions should be evaluated by qualified healthcare professionals.