By: IPP Bureau
Last updated : April 09, 2026 1:54 pm
Bayer has launched a nationwide prenatal nutrition advocacy campaign, bringing together 700 doctors from across India in a synchronized pledge.
The initiative has earned it Guinness World Record for the largest live unified pledge by doctors in prenatal nutrition.
Led by Bayer’s Consumer Health Division, the initiative was showcased at the Annual Conference of the All-India Congress of Obstetrics and Gynaecology (AICOG), where more than 300 doctors recorded videos at the Bayer booth, calling for a stronger, more comprehensive approach to women’s nutrition during pregnancy and lactation.
As part of the campaign, healthcare professionals from across the country recorded a single pledge within one hour: “I declare my support for 100% nutrition by recommending the right essential micronutrients to every woman.” The record-setting effort reinforces Bayer’s push for a “One Nation, 100% Nutrition” movement focused on maternal health.
The campaign builds on Bayer’s broader prenatal nutrition strategy in India, following its 2025 launch of the Supradynprenatal range aimed at addressing widespread micronutrient deficiencies among women.
India continues to face a major maternal nutrition challenge, with nearly 60% of women affected by anaemia and more than 70% experiencing calcium deficiency, according to Bayer’s cited data. These deficiencies become especially critical during preconception, pregnancy and lactation, when nutritional requirements rise sharply.
Bayer said the initiative seeks to move beyond the traditional focus on iron and folic acid supplementation, advocating a broader IFA-plus approach that includes calcium and other essential micronutrients vital for maternal bone health, fetal development and improved pregnancy outcomes. The company says comprehensive supplementation can help reduce risks such as low birth weight, fatigue and intergenerational malnutrition.
Commenting on the initiative, Sandeep Verma, Cluster Head, South Asia – Bayer Consumer Health, said, ‘’India faces one of the highest burdens of maternal nutritional deficiencies globally, and addressing just iron and folic acid inadequacy is not enough. Our approach is holistic- ‘IFA-plus’ ensuring women receive the full spectrum of essential micronutrients. By bringing doctors from across the country together in a single pledge, we are reinforcing the vision of One Nation, 100% Nutrition, a unified and powerful call to ensure comprehensive nutritional well-being for all. This initiative reflects Bayer’s long-term commitment to building categories, and to driving better health outcomes for women, families, and communities across India.’’
Reinforcing the importance of a holistic approach, Dr Alaka Godbole, M.D. (Gynaecology & Obstetrics), FICOG, P.G.D.M.L.S., added, “Maternal nutrition requires a comprehensive and sustained approach, as nutritional needs evolve across different stages of pregnancy and lactation. Moving beyond a limited focus on iron and folic acid to a broader spectrum of essential micronutrients including calcium, which is critical for maternal bone health and fetal development is the key to improving outcomes. Ensuring the right balance of nutrients can support healthier pregnancies and better long-term outcomes for both mother and child.”