By: IPP Bureau
Last updated : January 03, 2025 10:09 am
The new brand name reflects the evolution from a generics-focused Contract Research Organization (CRO) to a drug development services enterprise
Veeda Group has unveiled a new logo and brand identity—Veeda Lifesciences—marking a key milestone in its journey.
The new brand name reflects the evolution from a generics-focused Contract Research Organization (CRO) to a drug development services enterprise for different modalities of drugs including generics and novel chemical and biological entities.
Veeda Lifesciences will operate through four Strategic Business Units: Clinical Trials, Healthy Volunteer Services, Biopharma Services, and Preclinical & Non-Clinical Testing Services, making Veeda an integrated research service provider.
Veeda Lifesciences represents the brand that integrates Veeda Clinical Research, Health Data Specialists, and Bioneeds India, showcasing research services across various stages of the drug development value chain from discovery and preclinical to late-phase development. The new identity reflects the transition from generics to innovation, local to global, and small molecules to biologics. Veeda Lifesciences is transitioning to a CRO-CDMO model, while leveraging AI & Real-world data.
Dr. Mahesh Bhalgat, Group CEO and Managing Director of Veeda Lifesciences, stated, "The name – Veeda Lifesciences – and the new logo, designed to be modern and dynamic, symbolize the Group's forward-thinking approach and dedication to its core values and mission. It adds aspirational value to our growth and vision for the future, striving for innovation, excellence, and client satisfaction. We continue to diversify our base offering services serving the growing needs of our clients."
Founded in India in 2004, Veeda Lifesciences now operates out of 5 countries while conducting trials in 26 geographies.