Arth by Emcure, the holistic wellness brand known for blending science with nature, has launched a bold new campaign with cricket legend MS Dhoni on World Iron Deficiency Day. Titled “Invest in Iron,” the initiative aims to raise awareness about anemia and underscore the vital role iron plays in energy, vitality, and long-term health.

 

Iron deficiency remains a serious public health concern in India, often overlooked despite its impact on daily productivity and overall well-being. Fatigue is among the earliest signs of low iron, yet millions remain unaware of its consequences. With 57% of Indian women affected by anemia, the call for early detection and prevention has never been more urgent.

 

Dhoni, celebrated for his disciplined lifestyle and wide-reaching influence, lends credibility and relatability to the campaign. In the campaign film, he urges people to “take charge of their health by simply paying attention to their body’s signals and taking the proactive step of checking their iron levels.”

 

Speaking on the initiative, Namita Thapar, Executive Director of Emcure Pharmaceuticals, said, “At Arth, our commitment has always been to educate first, whether it was the importance of sleep earlier or iron today. Our purpose is to empower people with knowledge so they can make informed decisions about their well-being."

 

"With ‘Invest in Iron,’ we want India to recognize that monitoring iron levels is essential to maintaining everyday energy and long-term health. Making this simple investment today can improve the quality of life for millions.”

 

To make iron intake easier, Arth is promoting its Arth Iron Gummies, formulated with Ferrous Ascorbate for 67% better absorption than conventional iron supplements. The gummies offer a gentle, convenient alternative for improving iron levels, fighting fatigue, and boosting energy—especially for those who struggle with traditional supplements.

 

The “Invest in Iron” campaign exemplifies Arth’s mission-driven approach to wellness, encouraging individuals to stay informed, prioritize their health, and take small but meaningful steps toward better well-being.