Leeford Healthcare Limited, one of India’s leading healthcare companies, has announced a strategic Rs. 200 crore investment over the next three years to rapidly expand its Orthopedic & Mobility Aids division, signalling a major push into India’s growing preventive healthcare and rehabilitation market.
As part of this expansion, action superstar and fitness icon Tiger Shroff has been unveiled as the brand ambassador for the division, fronting the nationwide campaign, ‘Fit Raho, Hit Raho’.
India’s orthopedic supports and mobility aids market, currently valued at Rs. 2,500 crore annually, is projected to grow to Rs. 8,000 crore by 2030. Growth is being driven by rising lifestyle disorders, sports injuries, an aging population, and increasing awareness around preventive care.
Leeford Healthcare’s investment will focus on manufacturing upgrades, new product development, digital-first marketing, clinical engagement, and deeper retail penetration across urban and rural markets.
“From the total investment of Rs. 200 crore, decent share of this investment will go for upgradation of our manufacturing facility for orthopaedic and mobility aids as we aim to strengthen the ‘Make in India’ initiative, with the remaining funds to be utilized for marketing, advertising & penetration in newer towns. We are also planning to expand our geographical spread across majority of pincodes in India,” said Neha Gupta, Director, Leeford Healthcare Limited.
The company sees strong growth potential across both urban and rural India. Urban demand is fueled by lifestyle-related issues, while rural demand is driven by aging populations and access to affordable care.
Growth is expected across online and offline channels, supported by Leeford Healthcare’s focus on expanding its digital footprint and leveraging its extensive offline network. The company maintains mass-market pricing while delivering high-quality, clinically aligned products.
The ‘Fit Raho, Hit Raho’ campaign positions orthopedic and mobility aids as lifestyle essentials for prevention, recovery, and active living—moving the category beyond post-injury usage.
“India is facing a silent epidemic of musculoskeletal disorders. Our goal is to combine clinical credibility with everyday relevance — making high-quality, affordable mobility aids widely available so that prevention and rehabilitation go hand-in-hand.
"With Action Superstar Tiger Shroff as the face of our campaign, we want to inspire millions across India to adopt orthopedic and mobility aids not only for treatment but also for long-term prevention and resilience,” added Gupta.
Tiger Shroff, known for his discipline and fitness-first lifestyle, embodies the campaign’s philosophy of daily movement and resilience.
“I’m proud to partner with Leeford Healthcare Limited in a campaign that champions movement as a daily habit,” said Tiger Shroff, Actor and Fitness Icon.
“True fitness isn’t just about training hard but also about protecting your body, preventing injuries, and recovering well. Orthopedic and mobility aids should be part of an active lifestyle—just like gym gear or other fitness essentials. Leeford Healthcare Limited’s vision of making these supports accessible to everyone resonates with my own philosophy, and together we want to inspire people to stay strong, keep moving, and live the mantra: Fit Raho, Hit Raho.”
Sidhant Gupta, Director, Leeford Healthcare Limited, said, “Our products are designed in consultation with clinicians and physiotherapists to complement prescribed therapy and empower individuals to use them proactively in daily life—whether it is a student avoiding spinal strain, an office worker managing posture, or an athlete protecting joints."
