GenWorks Health, a healthcare solutions provider, has launched its dedicated healthcare e-commerce platform GenStore that allows customers to access medical equipment’s and supplies efficiently. GenStore is an EStore platform that uses healthcare technology widely at affordable prices for doctors, hospitals, medical professionals, NGOs, and paramedics.  GenStore enables easy placement of orders with verified products available at affordable prices for the final purpose of hassle-free doorstep delivery to customers. GenStore offers the healthcare community end-to-end care by purchasing products, repurchasing consumables, AI software packages, IVD reagents, digital solutions, laboratory solutions, education solutions, services parts, and accessories, right from screening, diagnosis, to treatment solutions.

GenWorks has scaled up its e-commerce platform in terms of building traffic and bringing in more consumers so that the products and services that it offers can effectively reach the last mile. To increase engagement and awareness, GenWorks has also lined up initiatives that are aimed at enhancing the reach of its e-commerce platform. The idea is to make the platform accessible to as many customers as possible. From improving content to making navigation simpler for the customers, efforts have been made to ensure that customers reach the website and find it easy to place orders.

To improve customer engagement different micro-sites have also been created for categories like Women's Health, In Vitro Diagnostics, and Treatment Solutions giving a detailed overview of the different products being offered. The product detail page is optimised to ensure that the customers have a better idea of all that a product is capable of offering.

GenWorks is working towards making improvements to the product pages by adding various affordability levers like the no-cost EMI, return policies, faster delivery, and customer feedback. The e-commerce platform has also worked as a steady point of reference for sales agents when approaching a customer. With a firm goal to offer better reach, quick delivery, availability, and efficiency, the GenStore is created for last-mile delivery to all customers so that all solutions can reach the doorsteps of customers.