SkinMedica redefines luxury skincare with reimagined packaging and new HA5 hydra collagen water burst moisturizer
Allergan Aesthetics, an AbbVie company, announced the launch of SkinMedica’s reimagined packaging, featuring a modern, elevated design that enhances the consumer experience and supports sustainability. Alongside this milestone, the brand introduces the new HA5 Hydra Collagen Water Burst Moisturizer, a next-generation formula that delivers long-lasting hydration while supporting the skin barrier and microbiome for visibly plumper, dewy, and soft skin.
The refreshed packaging marks a new era for SkinMedica, blending timeless sophistication with purposeful functionality. The design features a modernized logo, clean typography, and luxe copper accents that convey clarity and confidence. Each product now includes intuitive design and color cues to help consumers easily navigate and select the right skincare solutions.
“As a leader in professional skincare, SkinMedica is committed to delivering not only innovative formulas but also thoughtful design that reflects the needs and values of today’s consumers,” said Glen Curran, Senior Vice President, U.S. Allergan Aesthetics. “Our reimagined packaging represents the next chapter of SkinMedica, combining clarity, confidence, and sustainability at every touchpoint.”
Aligned with the brand’s sustainability goals, the new packaging significantly reduces environmental impact while maintaining the same product performance and quality. Ninety per cent of packaging components by weight and 100 per cent of secondary cartons are recyclable, resulting in a 71 per cent reduction in landfill waste—more than 550,000 pounds annually. Additionally, updates to the TNS Advanced+ Serum introduce a dual-pump system that enhances reliability, consistency, and dispensing control.
Debuting alongside this redesign, the HA5 Hydra Collagen Water Burst Moisturizer delivers a breakthrough sensorial and functional experience. The innovative water-burst formula quenches skin with up to 24-hour hydration, leaving it feeling supple, smooth, and refreshed. Designed to complement the HA5 Hydra Collagen Replenish + Restore Hydrator, the moisturizer layers seamlessly to provide deeper, longer-lasting hydration.
“Dry skin is a common concern that often worsens with age as natural levels of hyaluronic acid and collagen decline,” said Dr. Mona Gohara, board-certified dermatologist. “The new SkinMedica HA5 Hydra Collagen Water Burst Moisturizer offers more than temporary relief—it delivers up to 24 hours of hydration and boosts skin moisture levels by 25 per cent after a single application. It’s an exciting advancement for patients seeking healthy, hydrated, and luminous skin.”
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