atulya, a personal care brand, collaborates with Tare Zameen Foundation to launch the campaign ‘‘Kuch Pal Khud Ke Liye’, a heartfelt initiative dedicated to celebrating and empowering the incredible women working in NGOs.

The campaign highlights the selfless dedication of NGO women, who tirelessly work to support and uplift others. Many of these women engage in stitching, beauty & grooming services, and skill-based work, while young girls at the NGO immerse themselves in learning stitching, drawing, dance, and other creative activities. Through this initiative, atulya acknowledges their contribution and encourages them to take time for themselves.

“atulya believes that self-care is a form of self-respect. Through ‘Kuch Pal Khud Ke Liye’, we want to give these hardworking women and young girls a moment to cherish themselves,” said Gaurav Singh, Founder and CEO at atulya. By collaborating with Tare Zameen Foundation, we aim to celebrate their efforts, nurture their skills, and empower them to embrace their own well-being.”

The campaign extends beyond the event, sparking a larger conversation on women’s empowerment through social media storytelling, awareness drives, and continued support for women-led initiatives.