India’s first and largest Ayurveda tech startup, NirogStreet, has raised US $12 million in Series B funding led by Jungle Ventures.

Existing investors Spiral Ventures, ICMG Co-Creation Fund (managed by ICMG Partners), DoorDash's Gokul Rajaram, SMBC APAC co-head Rajeev Kannan also participated in the round along with the family office of Anthony Weldon which comes onboard  as a new investor.

Led by the vision to make Ayurveda mainstream in the global healthcare ecosystem, NirogStreet has emerged as India’s largest and one of the world’s fastest-growing technology-led end-to-end Ayurveda doctor platforms. The company offers a wide portfolio of services including integrated doctor-led prescription e-commerce enablement, peer-to-peer learning for ayurvedic doctors, digital health record management, and smart clinics.

The rapid growth and adoption of NirogStreet is testament to the urgent need gap in the Ayurvedic industry. With over 50,000 Ayurvedic doctors in the community, NirogStreet has created a learning enablement and knowledge sharing platform for the practitioners, something that never existed before. In addition, to ensure a quality guarantee on medicines, a huge gap in this industry, NirogStreet has built an end-to-end supply chain infrastructure for Ayurvedic medicines.

The company has created a verified marketplace of Ayurvedic medicines from where doctors can directly order and fill prescriptions, all while staying on the platform, while NirogStreet manages the fulfillment direct to the customer door.

Anurag Srivastava, Founding Partner, Jungle Ventures said, "NirogStreet is transforming the entire Ayurveda value chain by infusing trust, quality, access and scale to the industry. Ram and his team are building an industry-first Ayurveda ecosystem with their unique community-first, knowledge and commerce approach that transcends from ingredients to consumers. We are incredibly excited to be a part of the team and we are confident that our extensive experience, strong global network, and deep industry expertise will accelerate the next stages of growth of the company.”

Ram N. Kumar, Founder & CEO, NirogStreet said, “We are excited and thankful to our partners. Our goal of improving healthcare globally through technology and ayurvedic solutions is scaling and strengthening. We are streamlining the supply chain of Ayurvedic services and medicines to enable the doctors to deliver trusted healthcare and working towards making Ayurveda the first call of treatment. This new fundraise will help us strengthen our supply chain, service offerings and tech that will help us realise the vision we are working to achieve.”