Brenntag will showcase forward-looking formulations designed to respond to Indonesia’s evolving beauty and self-care needs
Brenntag, the global leader in chemicals and ingredients distribution, is set to inspire the beauty and personal care industry with its latest innovations at Indonesia Cosmetic Ingredients 2025, the country’s most anticipated cosmetic ingredients exhibition. The biennial event will take place on October 1–2, 2025, at the Grand City Lifestyle Mall & Convex Convention Hall in Surabaya.
This year, Brenntag will showcase forward-looking formulations designed to respond to Indonesia’s evolving beauty and self-care needs. With rising concerns around climate, lifestyle shifts, and demand for new sensorial experiences, Brenntag’s prototypes offer practical solutions that bring comfort, confidence, and creativity to everyday routines.
Among the highlights are climate-adaptive formulations that help protect against heat, humidity, pollution, and UV exposure; versatile beauty and care solutions designed to simplify daily routines while ensuring radiant results; and innovative textures that merge technology with wellness, including sprayable serum body lotions, bi-phase cleansers, and oil-gel formats.
Brenntag will also host a dedicated seminar spotlighting sensitive skin solutions, featuring talc-free and botanical alternatives crafted to meet the growing demand for safe, gentle, and effective personal care products among Indonesian consumers.
“Indonesia Cosmetic Ingredients is an important platform for the industry to exchange ideas and showcase innovation,” said Sukimin Kasiman, Commercial Director, Beauty & Care, Southeast Asia, Brenntag Specialties APAC. “With our latest concepts, we are showing how Brenntag blends science and creativity to provide practical solutions that support consumers in their everyday beauty and self-care journeys.”
Highlighting the market’s significance, Wissanee Ruangsorn, Regional President, Beauty & Care Asia Pacific, Brenntag Specialties APAC, added: “Indonesia is one of the fastest-growing beauty and personal care markets in Asia Pacific. By combining our global expertise with deep local understanding, Brenntag is uniquely positioned to help customers create products that are both innovative and meaningful for consumers.”
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