Cupid Limited, India's premier manufacturer and brand of personal products, has announced a strategic investment in GII Healthcare Investment Limited, a healthcare-focused investment vehicle managed by Gulf Islamic Investments (GII).

GII Healthcare Investment Limited holds a significant minority equity stake in a prominent healthcare provider based in Saudi Arabia, GII is a leading investment firm with assets under management exceeding US$ 3.5 billion with presence across Saudi Arabia, UAE, Europe, USA and India.

Commenting on the development, Aditya Kumar Halwasiya, Chairman and Managing Director said, “We are proud to invest in the healthcare-focused investment vehicle of GII in this landmark partnership. This investment represents a secure, dollar-denominated asset, and lays the foundation for Cupid’s entry into the Gulf region. Our personal care products, align strongly with the patient demographic in the GCC, creating future synergies and huge distribution opportunities.”