News
Cupid unveils “Made in India, Japanese Quality” branding to boost global presence
The initiative comes through a collaboration with Asia’s oldest latex condom manufacturer
- By IPP Bureau
| March 17, 2026
Cupid, a leading global manufacturer of premium male and female condoms, has announced a bold new branding initiative marrying “Made in India” with “Japanese Quality.”
The move reflects the company’s commitment to combining India’s robust manufacturing capabilities with globally recognized standards of precision, reliability, and product excellence.
The initiative comes through a collaboration with Asia’s oldest latex condom manufacturer, enhancing Cupid Limited’s technological capabilities and reinforcing its global positioning. It is aimed at both Indian consumers and corporate OEM partners worldwide, marking a major milestone in the company’s 28-year journey in condom manufacturing.
The strategic positioning serves dual purposes:
For Cupid brand consumers: Strengthen trust in the Cupid brand by aligning Indian consumers with elevated standards of safety, reliability, and quality.
For corporate OEM customers: Extend the same assurances to global partners, solidifying Cupid Limited’s reputation as a dependable supplier of high-quality condom products.
“Cupid Limited takes immense pride in its Indian manufacturing heritage and its unwavering commitment to global quality standards. Through this collaboration, we are bringing together the scale and efficiency of ‘Made in India’ with the trust associated for ‘Japanese Quality’ due to its precision and excellence,” said Dhruba Goswami, Business Development Head.
“This initiative reflects our 28 years of manufacturing expertise and strengthens the trust placed in Viksit Bharat and the Cupid brand by consumers and OEM partners across the world.”
