The Ayush Export Promotion Council (AYUSHEXCIL) recently celebrated its 4th Establishment Anniversary, highlighting India’s rising global footprint in traditional medicine and wellness products.
Since its inception, AYUSHEXCIL has “undertaken several initiatives focused on capacity building of exporters, facilitation of export procedures and regulatory compliance, and the organisation of B2B meetings, international exhibitions, seminars, and outreach programmes in key overseas markets.”
Exports of AYUSH and herbal products have seen a notable surge of 6.11 per cent, rising from US$ 649.2 million in 2023–24 to US$ 688.89 million in 2024–25. “Following the establishment of AYUSHEXCIL, this growth has accelerated, reflecting enhanced global outreach and rising international demand for India’s traditional medicine and herbal products,” the Council noted.
India’s traditional medicine systems have also earned formal recognition in key bilateral trade agreements, including the India–Oman CEPA and India–New Zealand FTA, with dedicated annexes on health-related services and traditional medicine.
AYUSHEXCIL has been tasked with leading the Ayush Quality Mark programme of the Ministry of Ayush, “launched by the Hon’ble Prime Minister during the 2nd WHO Summit on Traditional Medicine (17–19 December 2025), marking a key milestone in strengthening quality assurance and global recognition of AYUSH products.”
As the Council enters its fifth year, it aims to “further strengthen international cooperation, leverage opportunities under Free Trade Agreements, promote quality and certification frameworks, and enhance global acceptance of India’s traditional systems of medicine.”
The anniversary celebration underscores India’s growing leadership in the global AYUSH and wellness economy, in line with the vision of Atmanirbhar Bharat and Make in India.
