Bayer announced a partnership with actress and advocate Gabrielle Union-Wade as the official face of Lynkuet (elinzanetant), its newly launched hormone-free medication for menopause.

The collaboration centers on the "Life Doesn't Stop for a Hot Flash" campaign, designed to encourage open conversations about moderate to severe vasomotor symptoms (hot flashes) and raise awareness of non-hormonal treatment options.

"When my severe hot flashes hit, they are sometimes disruptive; they can show up before big TV appearances, time with the kids, even at night. We talk about everything, so why does talking about menopause sometimes feel taboo? I’m partnering with Bayer on the ‘Life Doesn’t Stop for a Hot Flash’ campaign because I want to use my voice for things that matter, like menopause. To me, it’s all about being honest, helping women know there are treatment options for moderate to severe hot flashes due to menopause and emphasizing something I’ve learned since entering menopause: we need to talk about this, said Gabrielle Union-Wade , Actress and Menopause Advocate.

Hot flashes are a common symptom of menopause that impact women differently; they can be disruptive if they are severe. It’s important for women to speak with their healthcare provider openly and honestly about their symptoms. Coming prepared to an appointment with a list of questions and notes about the frequency and intensity of hot flashes can help inform the conversation and any discussion around potential treatments.

“Every woman should feel supported when discussing her hot flash experience with her healthcare provider and identifying a treatment option that is right for her,” explained Dr. Diana Bitner, OB/GYN and Chief Medical Officer and Co-Founder of True Women’s Health. “In my practice, when patients feel heard and have access to options, it makes all the difference.”

“As a global leader in women’s healthcare, Bayer is proud of our partnership with Gabrielle to raise awareness about moderate to severe hot flashes due to menopause and encourage women to talk to their healthcare provider about treatment options,” acknowledged Amy Hessels, Vice President, Women’s Healthcare Marketing at Bayer. “For women in menopause seeking hot flash relief, it’s vital they have the resources and support needed to find the treatment that’s right for them, and this campaign represents our efforts to drive this important conversation forward.”