Global pharma major Lupin Limited today announced the launch of its Digital Asthma Educator platform which guides asthma patients on the correct technique of using inhalers. 

The new platform is the latest initiative under Lupin’s long running umbrella programme, Joint Airways Initiative (JAI), for patients suffering from respiratory ailments. 

According to estimates, India has nearly 35 million people living with asthma, including children. While there is no cure for Asthma, it is manageable with proper treatment, vigilance, drug adherence and regular medical checks, thus enabling patients to lead a normal life.

Studies have revealed that incorrect use of inhalers often inhibits effective treatment of chronic respiratory ailments, leading to poor clinical control and eventually poor patient health outcome. 

Speaking on the occasion of the launch, Rajeev Sibal, President - India Region Formulations, Lupin said, “Studies indicate that nearly 90% of patients don’t use their inhalers correctly. This can have multiple implications such as developing uncontrolled symptoms, a higher rate of asthma attacks or even flare-ups. We believe this platform would assist healthcare professionals in significantly helping their patients understand correct inhalation techniques and better manage their ailment.” 

In order to create awareness on this particular initiative, Lupin will undertake a pan India integrated marketing campaign including social media and radio channels. Posts on JAI Digital Asthma Educator will be targeted at both doctors and patients. To create awareness on the importance of correct inhalation technique, radio bytes from 50+ leading healthcare professionals will be broadcast across India on 93.5 FM. 

In addition to these promotions, Lupin will engage with leading healthcare professionals to launch the JAI - Digital Asthma Educator platform among all doctors in India.