LupinLife, the consumer healthcare business of global pharma major, Lupin Limited (Lupin),  today announced the launch of Softovac Liquifibre, a 100% Ayurvedic liquid laxative. With this, the company enters the Indian liquid laxative market with this innovative product that is a formulation of Isabgol fibre in liquid form and natural actives such as Sonamukhi, Harad, Mulethi, Saunf, Amaltas and Gulab Dal.

Softovac Liquifibre expands the Softovac product portfolio and provides a choice for consumers who prefer time-tested Ayurvedic ingredients. The product has been proven safe and clinically efficacious versus benchmark liquid laxative products.

Rajeev Sibal, President - India Region Formulations, Lupin said, "Studies indicate that constipation impacts the daily lives and productivity of millions. Softovac has been the go-to product for this condition for many years now. The new Softovac Liquifibre is an ayurvedic solution that is clinically validated for efficacy and safety. We have leveraged advanced technologies to achieve optimal particle size of the key ingredient, Isabgol, in this liquid formula, enhancing its palatability. Softovac Liquifibre is a gentle and non-habit forming formula, ensuring efficacy along with comfort and well-being for its users."

With its appealing mango-flavored, sugar-free formulation, Softovac Liquifibre is also suitable for diabetics and is available in 225 ml bottles at all leading chemists and pharmacies in India.