PAYBACK India, a BharatPe company and the country’s largest multi-brand loyalty program, announced a strategic alliance with Apollo Pharmacy, India’s largest pharmacy. This is a first-of-its-kind partnership for PAYBACK India in the pharmacy industry.

The company announced that this partnership will enable PAYBACK to further augment customer engagement across its 100mn+ member base as well as help the brand acquire new customers across 4500 Apollo Pharmacy outlets.

Eligible PAYBACK members will be able to earn points on their purchases at Apollo Pharmacy outlets. All members will be able to redeem their accumulated loyalty points at Apollo Pharmacy outlets to enjoy discounted billing.

Commenting on the association, Rijish Raghavan, CEO, PAYBACK India, said, “As part of our next growth strategy to strengthen partner network, we are committed to expand into newer verticals as well as aggressively focus on the high-frequency categories. Pharmacy is an unexplored sector from a coalition loyalty standpoint, and we are delighted to foray into this category with this partnership with Apollo Pharmacy, one of India’s largest and most renowned pharmacy chains. At PAYBACK India, we have a customer first philosophy and have always focused on superior customer engagement, experience & rewards. I am confident that this partnership will further propel our objective of providing our members with avenues to accelerate accumulation of reward points and save money on their purchases by seamlessly redeeming their accumulated points.”

Speaking on the partnership, P Jayakumar, CEO, Apollo Pharmacy, said, “This partnership brings together the largest multi brand loyalty program and India’s largest pharmacy chain. With evolving consumer behavior, it is necessary that our consumers have choice not only in terms of product and services inside the store but also in terms of payments. As footfalls across all regions improve, we will see more and more consumers seek value in their purchases. The option to save money on their medicine purchases will be very helpful to them”