Digitisation
Roche expands Veeva partnership with global rollout of AI-driven Vault CRM
Roche says the move marks a step forward in its digital transformation strategy
- By IPP Bureau
| December 01, 2025
Cloud software company Veeva Systems has scored a major expansion of its long-running relationship with Swiss healthcare giant Roche Pharmaceuticals, securing a global rollout of its next-generation Veeva Vault CRM.
"Roche and Veeva have partnered for many years," said Veeva CEO Peter Gassner. "We are honored to extend our partnership to Vault CRM and bring the next generation of AI-enabled CRM to the global Roche Pharma field teams."
Roche says the move marks a step forward in its digital transformation strategy. "We're excited to expand our partnership with Veeva by implementing Vault CRM across our global Pharma organization," said Wafaa Mamilli, Roche's chief digital and technology officer.
"With data and AI at its core. Vault CRM will help us create more personalized interactions, giving our teams the insights to better support healthcare professionals and the patients they serve."
Vault CRM is part of the broader Vault CRM Suite, designed as the backbone for commercial execution.
The platform is powered by Veeva AI, which combines agentic capabilities across the Vault ecosystem with industry-specific AI agents embedded in all Veeva applications. Veeva AI Agents for Vault CRM — including the Free Text Agent, Voice Agent, Pre-call Agent, and Media Agent — are expected to be launched in December 2025.
