Uflex’ Asepto, the first Indian manufacturer of Aseptic Liquid Packaging business, has been chosen as the packaging partner of FDC brand ‘Electral Z+ (ORS+Zinc Solution)’ ready-to-drink OTC product, having this unique formulation manufactured by Halewood Laboratories The new value-added variant of Electral launched in Asepto’s holographic packs is available in pharmacies and health centers across India.

On being chosen as the preferred packaging partner, Ashwani Kumar Sharma President & CEO, Aseptic Liquid Packaging Business at UFlex said, “The goal was to devise a strategy that highlighted the crucial fortification while also protecting the finished product inside. The basic brief was to emphasize the solution's major component, Zinc—the most vital nutrient, so that it receives extra customer attention. What Asepto in turn came up with is the unique 3D holographic packaging solution, drawing attention with an interactive packaging. Overall, the packaging has not only proved to be the ideal match facilitating clear communication to consumers, but also highlighted the product's USP.” 

The six-layer packaging ensures that external media such as bacteria, light, and air do not contaminate the liquid ORS packed, and that the product contents stay sterile. As a result, the ORS solution has a long shelf life without having preservatives.

Talking about the product that has hit the retail shelves in this unique packaging manufactured by Asepto, Nandan Chandavarkar, Joint Managing Director, FDC remarked, “Packaging is extremely vital for the ORS category for the simple reason that the content is sensitive in nature and is aimed at boosting immunity. The launch is an extension of our flagship brand Electral with Zinc, marketed as Electral Z+ (ORS +Zinc Solution) RTD is available in a 200ml pack, in orange flavour.”

Expressing his view on the transformational packaging, Krutin Chaturvedi, Director Marketing, Halewood Laboratories said, “Halewood always come with new and innovative products and for that we need a different packaging. We are very happy to launch our formulation in a packaging which achieves our goal. The fact is that our ORS with Zinc in ready-to-drink format is a unique and first time in India formulation, thus needed to be highlighted to our customer impactfully. The formulation with a clean and alluring packaging has changed the ball game of the ready-to-drink ORS segment.  This value-added transformation will undoubtedly make it easier and more convenient for consumers to choose our right product with the mark of authenticity.”