SOMA and Aura have formed a strategic partnership to enhance on-press color control in the printing industry, combining SOMA's engineering with Aura's color science expertise. The collaboration has resulted in the development of the SOMA Color Mind system, an on-press color management service.

“Our partnership with Aura allows us to combine SOMA’s innovation and engineering know-how with Aura’s deep understanding of color processes,” said Pavla Kusá, Commercial Director at SOMA. “Together, we are offering our customers more than technology — we are delivering expert support and long-term value that help them print with greater accuracy, efficiency, and profitability.”

Greg Lawson, Managing Director at Aura, emphasized the impact of the collaboration: “Through our work with SOMA, we have significantly strengthened on-press color management, delivering heightened efficiency and outstanding color precision. With our global team of local color experts, we ensure smooth implementation and tailored support for printers worldwide.”

SOMA Color Mind is designed to simplify and accelerate color setup directly on the printing press. By enabling operators to measure and correct color in real time, the system reduces waste, shortens setup times, and minimizes the number of adjustments required to achieve target colors.