Cipla Health Ltd has elevated Kunal Mehta to the position of Associate Director – Marketing, recognizing his contributions to the company's consumer healthcare business and brand portfolio growth.

Mehta assumes the expanded leadership role after serving as Senior Marketing Manager, where he played a pivotal role in driving growth, profitability, and market expansion across a diverse range of consumer healthcare brands. 

During his tenure, he was closely associated with the development and growth of key brands including Cipladine, Maxirich, and Soak Shield, helping strengthen their market presence through strategic marketing and consumer-focused initiatives.

In his new role, Mehta will continue to lead efforts aimed at brand building, portfolio expansion, and enhancing consumer engagement across Cipla Health's growing consumer healthcare business.

Prior to joining Cipla Health, Mehta held marketing leadership positions at Lupin, where he managed over-the-counter (OTC) portfolios spanning appetite stimulants, vitamins and supplements, pain management, and cough and cold categories. 

During his tenure, he played an instrumental role in launching brands such as Be One and Aptivate, while driving category creation, consumer education, and brand engagement programs.

Earlier in his career, he worked with Parag Milk Foods, where he led the launch and expansion of nutrition and protein-focused brands, including Avvatar Nutrition, contributing to the company's presence in the sports nutrition and wellness segment.