Wiggles.in – a D2C petcare brand has raised US $ 5.5 million in a Pre-Series A funding round led by Anthill Ventures.

The site continues to build a strong portfolio of products and services that help improve and enrich a pet’s quality of life while making pet care more accessible and hassle-free. Building on its vision of being a trustworthy partner in pethood, it continues to make contributions that add significant value to the overall Indian pet care industry.

Founded in 2018, Wiggles.in has grown its current portfolio to over 42+ SKUs across food, treats, supplements, medicines, as well as a host of pet care services such as dog boarding, a vet on call, grooming, training, online vet consultations, behavioural & diet consultations. Wiggles.in is also responsible for the launch of category-creating products such as Wiggles Instant Pet Sanitizer, CannaPawTM, StripzyTM etc.

While Wiggles continues to strengthen its existing portfolio of offerings, the fresh infusion of funds will enable the brand to significantly increase its investment in R&D thus accelerating the development and launch of new category-creating products. A part of the funds will also help Wiggles.in deepening its geographical footprint and presence in India.  Wiggles aims to launch its services in at least 2 new markets by FY-22.

Speaking on the fundraise and on leading the company towards its next phase of growth, Founder and CEO, Anushka Iyer, said, “Wiggles has been at the helm of India’s pet care industry. Over the last 3 years, our bond with pets and pet parents has only strengthened and this has given us a deeper insight and understanding into the needs of pets and their parents. Leveraging these learnings and insights, we have been able to introduce products that filled grey spaces and created new categories. Products like our Instant Pet Sanitizer, CannaPaw, Dentapet, Stripzy, Wet Food, Cocotail, Hemp Seed Oil are loved by pet parents across India