Merck, a leading science and technology firm, has introduced its ‘Science Behind Water’ campaign in Mumbai. Launched at the Bharat Ratnam, Mega CFC, this initiative aims to raise public awareness about water quality, safety, hygiene, and conservation as vital pillars for public health and sustainability.

The launch event was organized in collaboration with the Bureau of Indian Standards (BIS) and hosted students from four government schools to foster early education on water stewardship.

“Water safety touches every aspect of our lives, making awareness and informed actions essential from an early age. Through this campaign, Merck aims to help people understand the science behind water quality, safety and hygiene, while highlighting how scientific innovation can contribute to achieving purer, safer water, said Dhananjay Singh, Managing Director, Life Science business of Merck. “By combining scientific demonstrations, interactive learning and storytelling, we hope to spark curiosity and inspire students to look at water not just as a vital resource, but as a shared responsibility, one whose quality and safety require greater awareness and collective action.”

At the Science Behind Water launch, 160 students explored water purity, quality, safety, and hygiene through interactive learning. Supported by Merck’s SPARK global volunteer program, 30 volunteers led hands-on experiments, demonstrations, and quizzes. These practical activities taught students how to apply safe water and conservation practices to their everyday lives.

A key highlight was the launch of the Merck x Tinkle comic book, which uses storytelling to teach young audiences about water quality, safety, and hygiene. By simplifying complex scientific concepts into relatable stories, the book extends learning beyond the event and encourages students to apply these lessons daily.

Science Behind Water is the third instalment of the “Science Behind” series initiated by Merck.