QPharma launched the next version of Ti OrderPoint, a next-generation direct-to-rep (DTR) solution. The new release of OrderPoint now includes a re-designed user interface, additional compliance features, and reports and dashboards to address greater needs for insights and intelligence.

While Pharma companies have long invested in CRMs to help sales reps manage the relationships with their health care practitioners (HCPs), DTR solutions often take a backseat. It is not uncommon for a Pharma home office team to email spreadsheets to fulfillment vendors, indicating what items to ship to which reps that the reps can then share with their customers. OrderPoint brings the kind of sophisticated automation to the home office-sales rep relationship that modern CRMs provide for rep-to-HCP relationships.

OrderPoint was designed as an advanced DTR solution from its first release in 2016. It allowed sales reps to request samples and promotional materials for shipment to themselves. They could also download digital assets (e.g., educational materials and brochures). Multi-language capabilities were also included. Advanced features allowed reps to submit convention orders and request drop shipments.

OrderPoint has gone through several incremental improvements over time. One major enhancement was Rep Mimic View, which gave home office users the ability to mimic the view that sales reps see in OrderPoint for training and diagnostic purposes. The latest release is a leap forward in several ways.

“Our number one objective for OrderPoint 2 was to provide sales reps a sublime user experience,” said Suhail Mughal, Chief Technology Officer at QPharma. “Our customers told us that reps need something intuitive—otherwise training will be a challenge and the adoption will be low.”

As part of QPharma’s Titanium suite of applications, OrderPoint inherited the Titanium platform’s customer master records, sales rep rosters, business rules engine, and reporting and dashboarding capabilities. Any integrations that the client had with Titanium could also be leveraged by OrderPoint. However, what makes OrderPoint powerful is its ability to enforce allocation limits for samples and promotional materials.

“Imagine hundreds of reps, thousands of items, different allocations for each—some fixed, some derived, some overridden by managers—and then enforcing these limits real-time,” said Anne Rose Galang, Vice President of Innovation at QPharma. “And you begin to see the sophistication of the technology.”