Tata Consultancy Services (TCS) has been selected as a strategic partner by Apoteket, Sweden's largest pharmaceutical retailer, to accelerate its digital transformation and growth.

 Apoteket stores draw 34 million customers annually, making it the leading pharmaceuticals retailer in Sweden. The brand is looking to strengthen its leadership position in the region by transforming into a full-service healthcare provider, offering services across the value chain online and in-store.

TCS has been working with Apoteket since 2014. As part of the expanded strategic partnership, TCS will provide end-to-end IT services and consulting across the organization, encompassing the application and infrastructure layers.

Further, it will help drive innovation by leveraging the TCS Pace Port in Amsterdam, a co-innovation and research hub specifically designed to help customers navigate their unique digital transformation journeys. TCS will also help the retailer leverage automation, robotics and artificial intelligence to create the next generation customer experience across physical stores and online channels as well as streamline internal processes.

“Apoteket is in the middle of a digital transformation driven by changing customer behaviour where we need a strong partner also when it comes to development and maintenance services as well as helping us with innovation and scaling up usage of digital technologies such as Al and loT to create next-generation customer experiences. TCS has proved itself to be a trusted regional IT partner with the Retail experience and innovation capabilities needed as well as strong customer satisfaction from the retail sector," said Clas Artvin, CIO, Apoteket.

 "Improving the synergy between physical stores and online channels is key to creating an intuitive, automated and unified customer experience across all touchpoints," said Abhijit Niyogi, Business Unit Head- Retail, TCS Europe. "We are excited to extend our strategic partnership with Apoteket and look forward to working closely together on the new digital strategy to secure its position as the leading pharmacy and healthcare provider in Sweden."