Barentz, a global provider of specialty ingredient solutions, is set to participate in Vitafoods Europe 2026, where it will highlight its evolving role as a strategic partner in the nutraceutical industry.

The company plans to showcase how the combination of high-quality ingredient solutions and global expertise can support innovation in a rapidly growing wellness market.

At this year’s event, Barentz will emphasise its approach to redefining wellness through a portfolio built on clinically validated actives and nature-derived solutions designed to meet the needs of modern, health-conscious consumers.

A key focus area will be its science-backed ingredient offerings. “Barentz focuses on clinically proven actives, ensuring that every solution is backed by science to meet the expectations of the modern health-conscious consumer,” the company stated, underlining its commitment to evidence-based innovation.

Alongside this, Barentz will spotlight its emphasis on natural, performance-driven ingredients. “A commitment to ingredients that promote balance and vitality, bridging the gap between high-performance and natural origins,” reflects its strategy of combining efficacy with naturally derived solutions.

The company will also introduce “Natural by Barentz,” a premium private label platform designed to complement the portfolios of its principals and provide a comprehensive toolkit for product development. “A premium private label solution that seamlessly complements the portfolios of Barentz principals, offering a complete toolkit for product development,” the company noted.

The company has invited attendees to connect with its team at the event in Barcelona from May 5 to 7 at stand 3A72 to explore opportunities for bringing new nutraceutical innovations to market.