Digital healthcare platform Practo has reported a sharp rise in lifestyle disease awareness across India, with user search and consultation patterns pointing to a growing focus on metabolic health, diabetes, obesity, and cardiovascular risks, particularly in Tier 2 cities.

Released on World Health Day, the platform’s latest consumer behaviour insights show that overall lifestyle disease awareness signals rose 105% between 2023 and 2025, reflecting a step-change in how Indians are engaging with chronic conditions.

Search interest in diabetes, cardiac conditions, and hypertension doubled over the two-year period, while obesity-related searches climbed 60%.

The rise in awareness is increasingly translating into action. Practo said cardiac and diabetes specialist consultations grew 20% between 2024 and 2025, indicating a stronger shift toward specialist-led and structured disease management.

A notable trend is the rapid rise of health awareness in Tier 2 cities, where growth in searches significantly outpaced Tier 1 markets. According to the platform, cardiac-related searches in Tier 2 locations grew nearly 17 times faster than Tier 1, while diabetes and hypertension-related searches expanded 2 to 2.5 times faster.

Practo also flagged 2025 as a breakout year for India’s metabolic health awareness, with users increasingly linking weight management to deeper medical conditions. Metabolism-related searches grew more than 10-fold, while insulin resistance queries rose over 9-fold between 2023 and 2025.

This shift is also visible in care-seeking behaviour around weight and chronic disease management. Nutritionist and dietician-related searches doubled, while consultations in diabetology and endocrinology rose 10% and 7%, respectively, over the same period.

Tier 2 markets again emerged as the fastest-growing centres of awareness, with metabolism-related search growth nearly 18 times higher than Tier 1 cities, suggesting that preventive and medically guided lifestyle disease management is gaining momentum beyond metros.

Practo said the findings reflect an important transition in India’s healthcare behaviour—from passive symptom awareness to active, specialist-backed engagement, especially as chronic conditions become increasingly interconnected through metabolic health pathways.