Women-first wellness marketplace Yoginii has partnered with Panacea Biotec to introduce a curated range of mother, baby-care and infant nutrition products on its e-commerce platform, marking a significant step in its expansion into family-focused wellness categories.

The collaboration is aligned with Yoginii's broader vision of supporting women through various life stages, extending beyond personal wellness and self-care to include motherhood and family care.

Through the partnership, Yoginii will onboard several of Panacea Biotec's products, including Staart Prime, ChilRun, and NikoMom, offering consumers access to nutrition and baby-care solutions through a single platform.

Among the products being introduced, ChilRun is designed to provide clinically proven nutrition with more than 18 percent higher protein absorption for children aged two years and above. NikoMom comprises a range of baby-care products, including baby massage oil, head-to-toe wash, daily lotion, diaper rash cream, tape-style diapers, diaper pants and wet wipes.

The portfolio also includes Staart Prime infant formula products across Stages 1, 2, 3 and 4, formulated without maltodextrin. 

The addition of these categories reflects Yoginii's strategy to build a more comprehensive wellness ecosystem that addresses the evolving needs of women and families. The company believes that growing awareness around maternal and child wellness is driving demand for products that combine safety, nutrition and convenience.

Kashika Malhotra, Founder and CEO, Yoginii said, “Through this partnership with Panacea Biotec, we are expanding the Yoginii platform to include categories that align closely with the everyday needs of women and families. The aim is to offer access to products that support wellness, care, and balanced lifestyles through a more connected and accessible platform experience.”