Eris Lifesciences will be assigned the trademark of these brands by Dr. Reddy's for a consideration of Rs. 275 crore
Dr. Reddy's Laboratories announced the signing of a deal to divest certain non-core brands of the company in the dermatology segments to Eris Lifesciences Limited.
Under the agreement, Eris Lifesciences will be assigned the trademark of these brands by Dr. Reddy's for a consideration of Rs. 275 crore. As per IQVIA MAT December 2022, the divested portfolio saw sales of Rs. 60 cr in India.
M.V. Ramana, CEO - Branded Markets (India & Emerging Markets), said: "India is a focus market for us. We aspire to break into the top 5 in India. Today's announcement is in line with our stated intention of pursuing a strategy that involves growing brands organically combined with acquisitions that are a strategic fit and divestment of non-core brands. This deal is a further step towards consolidating our core and helping us deliver focused play in India in keeping with our purpose of 'Good Health Can't Wait'."
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