Emcure Pharmaceuticals Limited has appointed Barnona Basu Director – Marketing for its India Business. She brings more than 25 years of extensive experience in pharmaceutical marketing, leadership across various therapies, and developing patient-centric strategies.

In her new position, Basu's primary focus will be to enhance therapy excellence, implement purpose-led marketing initiatives, and improve human-centric patient support ecosystems throughout Emcure's operations in India. This appointment highlights the company's continued dedication to delivering impactful healthcare solutions.

Before moving to Emcure, Basu had a significant career spanning over two decades at Lupin India. There, she held key senior leadership roles, including Senior General Manager – Marketing, Therapy Head, and Senior General Manager – Patient Support Programs, where she was instrumental in building robust therapy franchises and innovative patient-focused initiatives.

Her earlier career also includes accumulating valuable medico-marketing and medical communication experience at Sudler & Hennessey, Aristo Pharmaceuticals Pvt. Ltd., and Ranbaxy.

An accomplished professional, Basu holds an MBA from NMIMS and is an MPharm Gold Medalist from Nagpur University. Her appointment underscores Emcure's strategic emphasis on leveraging seasoned leadership to elevate both its marketing strategies and patient engagement within the dynamic Indian pharmaceutical market.