Siemens Healthineers has appointed Preethika Sivaraj as the Deputy General Manager (DGM) of Marketing for its Point of Care Diagnostics division based in Bengaluru. In this role, Sivaraj joins the division's marketing leadership team to spearhead key commercial initiatives.

Sivaraj brings a robust professional background to the healthcare company, backed by over 15 years of rich experience across industrial technology and optical solutions.

Prior to joining Siemens Healthineers, she successfully held key strategic marketing roles at prominent global brands including Essilor, Carl Zeiss, and Bosch Power Tools.