Unilever will be launching fully recyclable tubes in two of their biggest oral care markets, France and India later this year.

The company has selected EPL Limited (formerly known as Essel Propack Limited), the world’s largest specialty packaging company, in their journey towards achieving 100% sustainability in the oral care segment. 

EPL will supply APR approved 100% recyclable and fully sustainable Platina Tubes for the toothpaste category of Unilever. EPL’s Platina Tube with HDPE closure is the world’s first fully sustainable and completely recyclable tube accredited by APR. 

This partnership will help Unilever's oral care brands like Signal, Pepsodent and Closeup to be 100% recyclable by 2025. 

Speaking on the partnership, Ram Ramasamy, Chief Operating Officer, EPL Limited said, “We are committed to enabling and inspiring responsible consumption through innovation in packaging. EPL’s Platina, eco-friendly laminated tube, produced with less than 5% barrier resin, is designed to deliver source reduction and recyclability without the loss of any barrier properties. Platina tube is especially suited for oral and beauty & cosmetics products brands.” 

Deepak Ganjoo, Regional Vice President, Africa, Middle East and South Asia, EPL Limited said, “Sustainability has been a key focus area at EPL and today we find all responsible brands moving in a similar direction. As market leaders EPL has a significant role to play in contributing towards sustainable development, helping brands along this journey.”