Vicco Labs moves to sustainable Platina tube packaging
Packaging

Vicco Labs moves to sustainable Platina tube packaging

Platina 250, 300 & 350 Lamitubes have been recognized by the Association of Plastic Recyclers (APR), USA as meeting or exceeding the strict APR HDPE critical guidance criteria on recyclability

  • By IPP Bureau | November 16, 2021

Vicco Labs has successfully converted its Vicco Turmeric range of products to recyclable Platina tubes. This packaging is 100 per cent recyclable and it has been developed in partnership with EPL, which is a leading manufacturer of laminated plastic tubes.

Platina 250, 300 & 350 Lamitubes have been recognized by the Association of Plastic Recyclers (APR), USA as meeting or exceeding the strict APR HDPE critical guidance criteria on recyclability.

Both Vicco Labs and EPL teams have worked together to do the required testing. They have ensured that quality protocols are met. Vicco is one of the early movers to recyclable tube format, which is in line with its vision to convert to recyclable packaging. This set of products have converted Vicco Turmeric Skin Cream, Vicco Turmeric Aloe Vera Skin Cream, Vicco Turmeric WSO Cream and Vicco Turmeric Face Wash range to recyclable packaging. It is now available online and in stores.

Speaking on the initiative Director of Vicco Labs, Deep Pendharkar said "We are happy to lead the sustainability agenda and convert to recyclable packaging. This step is a way forward to achieving our sustainability commitments. EPL remains our partner of choice for innovative and sustainable tube packaging".

The Platina tubes, after use, can be recycled in the dominant Code 2 plastic stream used across the globe for recycling milk cans, Juice bottles etc. Platina tubes are not only 100 % recyclable but they also enable a reduction in plastic usage through downgauging, helping leading FMCG brands in meeting their sustainability commitments

On achieving this milestone, EPL's President, AMESA Deepak Ganjoo said "We are delighted to partner with Vicco Labs in this achievement and help them meet their sustainability commitments. EPL has been leading the pack in sustainable innovations, and we will continue to support leading brands in launching products in recyclable tube packaging. This is in line with our commitment towards a sustainable environment."

The Platina tubes, after use, can be recycled in the dominant Code 2 plastic stream used across the globe for recycling milk cans, Juice bottles etc. Platina tubes are not only 100 % recyclable but also enable a reduction in plastic usage through downgauging, helping leading FMCG brands in meeting their sustainability commitments.

With an increased focus on sustainability, EPL is working with several FMCG brands in India and globally to help them launch their products in recyclable tube packaging.

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