Fujifilm launches awareness campaign on detecting TB
Public Health

Fujifilm launches awareness campaign on detecting TB

The campaign aims to increase awareness about Tuberculosis as a curable disease and promote early diagnosis.

  • By IPP Bureau | November 28, 2021

As part of its National Campaign Drive to increase awareness and eliminate Tuberculosis, Fujifilm India is conducting a TB screening exercise under the "Never Stop: Screening to Reduce Diagnostic Delays" campaign, the company aims to increase awareness on TB and identify individuals having TB symptoms among vulnerable and marginalized sections of the society by introducing a mobile van with an X-ray facility along with a field team and community volunteers.

In line with the government's mission to make India TB free by 2025, Fujifilm India has launched this campaign in association with National TB Elimination Programme (NTEP). Through its existing network of labs, the NTEP will help in TB testing and provide TB medicines as per the program guidelines. The International Union Against TB and Lung Disease (The Union), a global leader in lung health, will provide technical support through the United States Agency for International Development's (USAID iDEFEAT TB Project. The campaign is also a part of the 'Corporate TB Pledge (CTP)', a USAID supported initiative launched with the Government of India in 2019 to galvanize India's corporate sector to combat TB, raise awareness of TB as a curable disease, and, ultimately, improve TB health outcomes.

Speaking on the campaign, Koji Wada, Managing Director, Fujifilm said, "With so many people losing their lives every year, Tuberculosis has become a major and growing health concern in India. Our mission 'Never Stop', in association with NTEP aims to provide the best of healthcare technologies and innovations to every nook and corner of the country. We are confident that we will be able to win over the tuberculosis endemic.

 

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