Initiative conducted in association with IMA Charitable Blood Centre promotes voluntary blood donation and community awareness on life-saving transfusions
75 bikers participated in the rally organised by Thalassemia and Sickle Cell Society to promote early screening and voluntary blood donation
The slogan for this year's World Blood Donor Day campaign is 'Give blood, give plasma, share life, share often'
Despite the technological advancements, there remains no alternative to blood and one unit of blood can save as many as three lives
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