MergerDomo,  a fundraising and startup advisory platform has secured funding for diabetic superfoods startup Keeros and digital wellness startup AyuRythm through the MergerDomo fundraising and startup advisory platform.

Keeros, a Lucknow-based company, offers healthier alternatives that provide wholesome nutrition to over 12 crore Indians suffering from diabetes as well as weight-watchers and health-conscious consumers. Launched in 2018, the startup aims to become a household name with diabetic-friendly products under foods categories, such as SuperSnacks, SuperDrinks, SuperMeals, and SuperFoods.

AyuRythm provides a mobile app-based mind-body balance assessment, tracking of vital health parameters, personalised recommendations, and curated content to improve holistic wellness based on the traditional science of Ayurveda. The end-to-end digital solution uses a smartphone camera to record an individual's pulse and a questionnaire with 30 questions to capture key health indicators, following which its algorithm generates a wellness index.

Hormazd Charna, Founder and CEO, MergerDomo, says, "We're delighted to be playing a part in the growth of Keeros and AyuRythm with our strategic guidance and investor connect for fundraising.’’

Sachin Sahni, Founder and CEO, Keeros, says, "One of the essential requirements of a growing startup like us is to tap new market opportunities quickly and effectively. However, finding an investor who is the right fit for your business can be a long, complex, and often frustrating process. MergerDomo made that simple for us."

Abhilesh Gupta, Founder and CEO, AyuRythm, says, "There is a lack of digital platforms that offer services around traditional systems of wellness like Ayurveda. We endeavour to bridge this gap by merging cutting-edge digital technologies and the ancient wisdom of Ayurveda and redefining the way personalised holistic wellness services are delivered. The MergerDomo platform enabled us to connect with investors who believe in our ability to make a positive impact on the lives of individuals."