Proactive For Her, a digital clinic for women’s outpatient healthcare, has raised US $ 5.5 million in Series A funding led by Vertex Ventures South East Asia and India with participation from existing investor Nexus Venture Partners. The funds will be used to expand digital product offerings, grow their online customer base, and launch their flagship clinic in Bengaluru.

Founded by Achitha Jacob in August 2020, Proactive For Her offers evidence-based primary and preventive healthcare services for women across life stages. An Alumnus of IIT-Bombay, Achitha dropped out of Harvard Business School to build a company solving for women’s healthcare needs with patient centricity at its core.

Achitha Jacob, CEO, and Founder, Proactive For Her, said, “The stigma attached to women’s menstrual, sexual and reproductive health issues, coupled with lack of access to non-judgemental support, have long prevented many women from addressing their healthcare needs. At Proactive For Her, we believe all women should have access to the best medical experts, who have a patient-centric, liberal and empathetic approach to women’s health issues. We have seen an overwhelming adoption so far across our offerings.”

Proactive For Her offers a full-stack healthcare experience with services ranging from teleconsultations and support programs to customised diagnostic panels. It has a strong in-house team of doctors, therapists, and nutritionists, with over 150 years of healthcare experience, who are committed to offering holistic care and cross-functional support to their patients. By March 2022, Proactive For Her will launch their flagship offline clinic in Indiranagar, Bengaluru as the next step in their journey towards providing full-stack clinical care to women.

Commenting on the investment, Kanika Mayar, Senior Executive Director, Vertex Ventures SEA, and India, said, “We believe Proactive For Her is poised to change the way women access healthcare in India. Women are susceptible to diverse and complex health issues starting from puberty and there is a large unmet need in many areas where patients lack information and which require a more liberal, personalised, and empathetic approach to diagnosis and treatment. Since its launch, Proactive For Her has demonstrated impressive growth.”