Celebrating International Women's Day 2022, American Oncology Institute (AOI) has come up with a unique way to commemorate the day. It has launched a campaign to salute the spirit of cancer survivors celebrating female cancer survivors, who, with their grit and determination are valiantly fighting the battle and emerging winners. Navigating the many downturns and side effects that cancer brings along, these women who also play the role of a daughter, a wife, and a mother, are all cancer survivors and stronger than ever. The campaign reinforces the commitment of AOI’s tagline “we journey with you” in helping these warriors in these tough times.

AOI is the leading cancer hospital chain of South Asia operating 16 cancer hospitals in the region. American Oncology Institute co-founded in 2012 by a group of physicians and industry experts, is today a wholly-owned subsidiary of the largest cancer medical technology company- Varian Medical Systems (a Siemens Healthineers Company). While AOI offers best in class cinical expertise, technological superiority and service excellence, this campaign focuses on the softer and holistic aspects of a cancer patient’s journey and aligns to the central campaign idea i.e., #AOICancercare and #Wejourneywithyou. Their comprehensive cancer care program is specially designed to give patients the strength they need to recover. 

At the launch of the campaign, Dr Jagprag Singh Gujral, Group CEO, CTSI, South Asia, said, “This International Women's Day we salute the warrior spirit of women who have fought and continue fighting cancer fearlessly and relentlessly. We strive to further empower their strength and perseverance and help others draw inspiration from their journey.”

The campaign is already live in 10+ states in the form of outdoor and other in-house advertising.  The video for the campaign features actor, storyteller, poet, writer, and TV personality Priya Malik who is seen reciting poetry for the campaign in her soulful style and will be released across AOI’s social media channels.