Morepen Laboratories Ltd. has announced the beginning of its short Diabetes Awareness Campaign from September 23rd on Sony TV’s iconic quiz show, “Kaun Banega Crorepati (KBC)” hosted by Amitabh Bachchan.

This campaign features the former coach of the Indian Cricket Team, Rahul Dravid, as the company's esteemed brand ambassador who stands for trust and consistency promoting the message of health and wellness during the festive season.

As India grapples with being the diabetes capital of the world, with over 50% of diabetes cases remaining undetected, this initiative aims to raise awareness about the importance of monitoring blood sugar levels before indulging in sweets. With the festive season approaching, we encourage everyone to celebrate responsibly while prioritizing their health.

Dr. Morepen Glucometer is the leading glucometer brand in India with 100% in-house production and backward integration. Since venturing into the medical devices sector in 2001, Morepen has become one of the largest producers of Glucometers and BP monitors in India, with an installed base over 12 million meters and has sold over 1.50 billion glucometer strips till date.

Morepen is committed to expanding its medical device capabilities, aiming to double glucometer production from 2.5 million to 5 million units annually and increase strip production capacity from 500 million to 700 million strips per year. Medical devices account for more than 30% of total revenues and are growing at a faster pace.

This campaign not only highlights the company's dedication to health management but also reinforces its commitment to empowering individuals through early detection and awareness of diabetes as we approach a season of celebration. Dr. Morepen is already associated with KBC with desktops branding to help expand the reach of their health initiatives.