Marking its retail debut, the company has simultaneously launched five stores across Ahmedabad, including a flagship experience center on Prernatirth Derasar Road and four additional outlets at Bodakdev, South Bopal, Memnagar (Surdhara Circle), and Nehrunagar.

The retail expansion forms part of Neat Everyday’s broader strategy to establish a strong presence in India’s growing wellness economy by making preventive healthcare and self-care solutions more accessible to consumers. 

The flagship outlet has been designed as an immersive experience center, allowing customers to explore products and learn about wellness solutions through an interactive shopping environment.

Neat Everyday enters the market with a portfolio of more than 30 wellness products formulated using natural ingredients. The range is entirely vegan, gluten-free, and paraben-free, catering to increasing consumer demand for clean-label and functional nutrition products.

The product portfolio is organized across five wellness categories: nutrient-rich cold-pressed oils, targeted soft gels and capsules, ghee capsules inspired by traditional wellness practices, moisture and mist-based personal care products, and nutrition gummies designed for modern lifestyles.

Vipin Prakash Mangal, Chairman and Executive Director, Group Mangalam, said, “Our entry into the nutraceuticals and wellness ecosystem represents a natural evolution of Group Mangalam’s 84-year legacy of trust. Today’s consumers are seeking transparent, science-backed solutions that fit seamlessly into their daily lives.”

He added that the company has outlined an aggressive expansion roadmap and aims to establish more than 275 retail touchpoints across India by March 2027.

Honey Mangal and Tanisha Mangal of the Promoter Group, Neat Everyday, said, “Self-care should be intuitive, honest, and accessible. Our stores are designed as experiential discovery centers where consumers can understand the science behind our formulations and find solutions tailored to their everyday wellness needs.”