In an initiative to spread the awareness of Prediabetes, the disease and mark 'World Prediabetes Day' on August 14, Fitterfly Healthtech, an Indian Digital therapeutic company, has collaborated with a leading paper along with top doctors, Roche Diabetes Care, Lal Path Labs and USV Pharma. The partners have come together with a focus on carrying forward the three-fold approach for fighting prediabetes: The first is to create mass awareness about prediabetes. Second, to catch the disease early and finally to collaborate and encourage diabetes prevention strategies.

There is no cure for Diabetes, but prediabetes can be reversed with timely intervention. Fitterfly has launched an online Prediabetes Risk Test which is an evidence-based, clinically validated tool for assessing an individual's risk of Prediabetes and also provides recommended next steps.

People who are aware are more likely to make lifestyle changes and prevent or delay the onset of diabetes.

Recognizing the need to raise awareness on prediabetes, Fitterfly has embarked on a nationwide awareness campaign that aims at creating a strong message and advocacy about recognising and treating pre-diabetes. To charter this significant message, Fitterfly has given a call to action to recognize the 14th of August 2021 as "World Pre-diabetes Day".

Speaking of the initiative and the event Dr Arbinder Singal, Co-Founder & CEO of Fitterfly, added, "Diabetes is one of the foremost health concerns in India and the right stage to unburden India of diabetes is to work with people having prediabetes. Newer technologies like Digital Therapeutics and CGMS led Personalised Glycemic Response can help people reverse prediabetes or even early diabetes. We have partnered with The Economic Times, Roche, USV and Lal Path Labs to flag off our campaign #FightPreDiabetes, which we hope will create much-needed awareness and impact. In the next 3 months, we aim to touch the lives of 1 million people with prediabetes through our campaigns and partnerships with doctors and organisations."

Dr Sanjay Kalra, reputed Endocrinologist and Past president of Endocrine Society of India, added, "Prediabetes is a window of opportunity. Currently, not enough is done at the individual or social level to tackle prediabetes. Data tracking and behaviour change to help people make sustained lifestyle changes from food, exercise, sleep and mental wellbeing perspectives are the keys to blunt the tide of diabetes. Digital therapeutics and prediabetes awareness campaigns are the right step in this direction."

Fitterfly has collaborated with more than 100 doctors and 20 leading corporates for employee wellness webinars and awareness sessions. The partners also launched the #FightPrediabetes challenge in which 100 people with a high risk of prediabetes get a chance to win a Diabefly Diabetes Prevention program and package worth Rs 6000 and reverse their prediabetes in 3 months.

Dr Singal added, "The prediabetes campaign will conclude on 14^th Nov 2021 which is Diabetes day. The 90 days run-up period is crucial as that's the time it takes to reverse prediabetes with a diabetes prevention program."